Is Artificial Intelligence a solution to organisations data protection challenges?


What is Artificial Intelligence?


AI is the process by which software or machinery mimic human intelligence and behaviours and allows for automation. Experts are in belief that AI is the future as it has endless transforming potential, from healthcare, security to space exploration.

Cyberattacks have been consistently increasing in volume as well as complexity, meaning that you should be ahead of these potential threats. AI can significantly help to be one step ahead of these tactical cyber criminals.


How can AI protect your business?


AI tools are now available that help in providing predictive insights on data behaviour using advanced AI algorithms. These tools not only help organisations in analysing historical data and behavioural analysis, but they can also provide operational support even before the attack is even carried out!

AI-driven technology can also help in the protection and monitoring of all personal data to make sure that your organisation is always in compliance and control with all privacy standards and guidelines.


AI – protecting data from malware/ransomware and APTS

AI can significantly help enterprises to get complete control and protection from malware, ransomware, and advanced persistent threats. How?


AI along with ML can not only be used to detect, isolate, and delete infected files but also used in running through large amounts of historical data to produce predictive patterns. It can be used to create a counter-attack measure whenever it detects any abnormality in the patterns. Many organisations are already making use of AI to monitor user data workflows as it helps them to identify and respond to attacks instantly.

  • Offering real-time analysis and monitoring

  • Developing intrusion-detection systems

  • Providing extensive analysis of historical data

  • Analysing and monitoring data patterns


AI in protecting data from Phishing


AI can help to protect your data from phishing attacks by dynamically learning the mailbox and communication habits, the system can detect any inconsistencies in email data and metadata. AI and ML play a massive role in behavioural analysis which largely helps in fighting phishing and social engineering attacks.


The signature detection approach is now an outdated and weak defence mechanism against phishing attacks because by tweaking the HTML code or the image metadata, such a filter can simply be evaded. An AI-based method, on the other hand, goes way beyond conventional signature-based detection and analyses attack patterns to detect potential phishing signatures containing malicious IPs.


An AI system, along with the conventional detection method, adds an extra layer of machine learning abilities. It has capabilities such as scanning images for establishing fake login pages. It also detects phishing behaviours, which means that even if the hacker sends an email with an altered signature, AI will be able to recognise it and block/restrict it accordingly.


AI within endpoint data protection


Endpoint data protection has evolved over the years, from anti-virus solutions to the use of AI! AI takes endpoint security to a whole other level by identifying, blocking and analysing attacks as well as performing extensive behavioural analysis.


Other benefits of AI in endpoint data protection include:


· If a security attack was to occur, AI combined with ML can help in quickly rolling back to the previously working and secure endpoint.

· Instant notifications when any unauthorised behaviour in your information systems or networks services arise.

· Fast analysis and isolation of any suspicious endpoints and data processes

· Automatic blocking of any kind of suspicious websites and actions BEFORE they are even executed


We have seen a rise in the use of this next generation technology, in the home, public spaces and working environments. Artificial Intelligence is everywhere! By implementing AI within your business, it can not only ease operations and create efficiency but as we can see it can greatly increase the protection of data within your organisation.

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